This is the first step to finding your new home


i.e. New Cross, London, PO19 or Kent

Gold award Winner_banner_Best_Customer_Care HC_banner_Best_Marketing_Campaign_shared_ownership_development HC_banner_Best_Marketing_Campaign_mixed_tenure_development United Kingdom Property Awards - Best Development Marketing London 2016-2017

Hyde New Homes News

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First-time Buyer at 60+ Thanks to Shared Ownership

In a climate where the average first-time buyer is 30, it’s refreshing to see there are opportunities for the more mature home seeker.

Over 60, with no previous record of home ownership, Susan Weber, a nurse, thought the chances of her getting on the property ladder were slim. Luckily, Hyde New Homes stepped in with a Shared Ownership offering that ticked all of the boxes – a three-bedroom property at the Amlets Place in Surrey, Cranleigh.

Purchasing a new home

Susan previously lived on grounds in tied cottages with her husband who was a game keeper and when they separated, no assets were divided. Left with a bleak future renting, Susan turned to a close friend who explained Shared Ownership. Lucky enough to discover the scheme, Susan was able to purchase her first home. Using her life savings and putting down a £85,000 deposit, Susan went on to purchase a 25 per cent share of a three-bedroom property with a full market value of £340,000. 

Susan comments: “Hyde New Homes has exceeded expectations with my new home. I now own a spacious three-bedroom end of terrace house with a wonderfully large kitchen and ample space in the garden – all at the perfect price point. If it wasn’t for Hyde New Homes, I would still be working as a nurse until I’m 70 to pay off a mortgage.”

Improved lifestyle

Amlets Place has given Susan a whole new lifestyle with its the location and transport links proving beneficial for Susan’s day-to-day life. Previously familiar with the area, Susan was glad to find home in the rural outskirts of London. Susan continues: “I venture in to Guildford often to shop which only takes me 20 minutes via car.  Alternatively, I know there is a good bus service to Horsham and Guildford.  And on the rare occasion that I visit London, I know my train journey is quick and easy.”

Thanks to Hyde New Homes, Susan’s purchasing experience was smooth and comfortable. She comments: “I was kept in the loop throughout the whole process. Hyde were always great and informed me every step of the way. I get a lovely feeling when I walk through the door knowing it is all mine and slowly I am adding touches to my home so that it reflects my personality.”

The development

Amlets Place has a collection of 2, 3, 4, & 5-bedroom homes and 1- & 2-bedroom bungalows.  Phase 3 of Amlets Place is currently being developed, which will comprise of two one-bedroom homes and four two-bedroom homes - available through Shared Ownership, with prices to be confirmed.

For more information please contact our sales team on 0345 606 1221.

Award success

Hyde New Homes have yet again achieved ‘Gold’ in the latest independent customer satisfaction awards.  This means that in the survey year covering legal completions from 1st January 2018 to 31st December 2018, over 90% of our customers said they would recommend us.

Debbie Small, Sales and Marketing Director comments, “We are thrilled to have maintained our Gold status for another year. The Hyde Development & Sales & Marketing teams have worked hard over the past year to continue to improve our customer journey and this award endorses our Hyde Group values that our customers are at the heart of everything we do.”

High levels of customer satisfaction

The awards are run by specialist market research company, In-house Research Ltd, and are based purely on customer feedback. Tom Weston, Chief of Operating Officer at In-house Research comments, “We are extremely proud to be working with such a customer focused business. The Gold award recognises those that put customers at the heart of everything that they do and have achieved high levels of customer satisfaction. It’s only through delivering exceptional quality, regular communications and a personal service that recommendations levels exceed 90%.”

Live with a London Skyline View at the Wing of Camberwell’s Penthouse Collection

Wing is an award-winning development in Camberwell by Hyde New Homes, which has just launched 3 stunning three-bedroom penthouses to the market. The development is proving to be a popular choice amongst London buyers, with 90 per cent of units sold so far. The Penthouse Collection offers further modern living with a skyline view, in one of London’s emerging Zone 2, South East London hotspots.  

Camberwell: Continued regeneration

Camberwell has undergone extensive investment and regeneration in recent years*, developing its natural amenities and positioning it as an ideal neighbourhood for young professionals. The urban park Camberwell Green is a quick three-minute walk from Wing, surrounded by a mixture of shops and restaurants, and hosts its own Farmers’ Market each Saturday for organic produce and local artwork. For everyday shopping, residents can head to the Butterfly Walk Shopping Centre for high street staples, then pop-in for a wood-fired slice at Theo’s Pizzeria – voted Time Out’s Best Restaurant in Camberwell in 2016 – or tea and a toastie at Pigeon Hole Café.

Transport connections

Serviced by the Overground, residents of Wing can find themselves in the City in under 30 minutes from Denmark Hill Station – a 13-minute walk away – while the shopping districts of central London and West End are reachable in less than 40 minutes via various bus routes from Medlar Street bus stop, which is right outside the development. Likewise, national and international travellers taking the Northern Line will arrive at King’s Cross St Pancras just 19 minutes after leaving Oval Station, a 20-minute walk from the development.

Penthouse collection at Wing

The Penthouse Collection has been designed to a high-specification, with stylish finishes apparent in each room. Each penthouse has a large outdoor terrace, which is ideal for entertaining, as well as floor to ceiling windows throughout the property allowing residents to enjoy lots of natural light. The kitchens contain contemporary high quality Nobilia handle-less units with pure white Silestone worktops and integrated appliances, all master bedrooms feature fitted wardrobes and en-suites, while bathrooms have been fitted with large format floor and wall tiles and underfloor heating. Combination washer-dryers are also included with each Penthouse and those looking to work from home will benefit from access to award-winning Hyperoptic fibre broadband. In addition, each unit comes with an allocated, undercover car parking space.

Prices start from £825,000 for a three-bedroom penthouse. For more information or to book a viewing appointment, visit www.wingofcamberwell.co.uk or call us on 0345 606 1221.


Can I afford Shared Ownership?

"My husband cycles into the City everyday which only takes him 10-15 minutes, it’s very convenient!" Dagmar, Two Fifty One, Southwark Park Bridge, London.

Most people know that Shared Ownership is for people who cannot afford to buy on the open market. But many don't know that you don't have to compromise your location or lifestyle just to get on the property ladder. Listen to this first time buyer who bought a stunning, two bedroom Shared Ownership home Two Fifty One, Southwark Park Bridge.

Buyer profession

Masters student



New home location

Two Fifty One Southwark Bridge Rd, London, SE1

Financial figure breakdown

Deposit - £10,000

Share purchased - 25%

Estimated monthly mortgage cost - £689

Total monthly cost - £1,674

Her story

Dagmar previously lived in a one-bedroom Shared Ownership property in Bermondsey, so was eager to live in a bigger property. She was also keen to stay within the vibrant Borough of Southwark, due to its endless plethora of social hotspots, quirky bars, local boutique restaurants and highly connected location.

Dagmar comments: “This Zone 1 location is really popular amongst young professionals, as it’s extremely well connected and accessible, one of the key reasons why we wanted to stay within the area - my husband cycles into the City everyday which only takes him 10-15 minutes, it’s very convenient! Location was a very important contributing factor in our search for a new home".

Two Fifty One

Homes at Two Fifty One are now fully reserved. For further information on other Hyde New Homes developments, visit the homepage to start your search or contact the sales team on 0345 606 1221.

How this single parent got on the property ladder with Shared Ownership

"I saw this as the perfect chance to get onto the property ladder, to bring my daughter up the way I had always wanted, whilst being close to my parents." Rachael, Saxons Plain, Worthing, West Sussex.

Almost two-thirds of lone parents with dependent children rented their home in Great Britain in 2009, while over a third lived in owner-occupied accommodation, according to a report by Office for National Statistics. First time buyer Rachael McWilliam, 37, had been renting until she found Shared Ownership development Saxons Plain in Worthing, where she finally found her dream home.

Escaping the private rental trap

Desparate to escape the trap of renting and to finally own a property with a garden for her five-year-old daughter, Rachael came across Saxons Plain. Conveniently located just five minutes from where she lived, Rachael knew she had to take the opportunity. She explains “I saw this as the perfect chance to get onto the property ladder, to bring my daughter up the way I had always wanted, whilst being close to my parents. The main thing was to improve our quality of life, and I’m so happy that I decided to move when I did.”

A garden of her own

Saxons Plain offered her a large garden for her daughter to play in, rooms she could decorate to her own taste, and close proximity to her parents' home. Rachael says: “Having my own garden was one of the most important factors of moving for me, and we absolutely love it. For me, it’s the little things that are making us feel at home, such as my parents living so close, being able to leave the back door open and feel the fresh air through the house and to hang out our washing.” Rachael also explains how her daughter is making the most of her new bedroom, “In our old house, my daughter never slept as she didn’t like the space in her room – since moving, she’s slept through the night, every night!”.

About Shared Ownership

The Shared Ownership scheme enables first time buyers to buy a part share in their home, pay a subsidised rent on the remaining share, and then have the option to expand on that share over time. The deposit required is less than buying a property on the open market, making it easier for those with a single income to own their own home. Rachael explains: “I paid a deposit of just £19,600 for my home, which has a full market value of £245,000.”

Saxons Plain

Hyde New Homes has further Shared Ownership homes coming soon to Saxons Plain with a collection of stylish two and three bedroom homes launching. The development is perfectly located in West Durrington, between the rolling countryside of the South Downs and the coastal town of Worthing. And is an ideal place for a family.

For further information on Saxons Plain, visit the development page or contact the sales team on 0345 606 1221.

How this 25-year-old first-time buyer bought a new home in Zone 2, South East London

"To have a place of my own at 25 is amazing, to be living in a Zone 2 location is just unbelievable.” Events Manager, Ellie Wyburd, Woods Road, Peckham.

The rapid increase of house prices and stagnating wages have meant that UK millennials have struggled to get on onto the property ladder. In fact, only 31 per cent of young people surveyed said there were able to purchase a home, according to a recent study conducted by HSBC. However alternatives exist for doubtful first-time buyers. Events Manager, Ellie Wyburd, couldn't believe her luck when she was handed the keys to her new build two-bedroom home at Woods Road, Peckham, a Shared Ownership development by Hyde New Homes.

Shared Ownership - 'The element of affordability'

Ellie purchased a 30 per cent share of her dream home for just £151,000. Ellie explains how the scheme made her finances stretch further: “The element of affordability was one of the main attraction points for me. Buying through Shared Ownership means that you get so much more for your money as opposed to buying a property outright.  It gave me the opportunity to purchase my first property and live in Central London. To have a place of my own at 25 is amazing, to be living in a Zone 2 location is just unbelievable.”

Shared Ownership - What the process was like for Ellie

First-time buyers are often nervous about the process and what it entails. Ellie explains how helpful the team was and how quick the whole process went: “I seriously started looking for a place in February, I visited the development in March and within that same week I applied for the development. I exchanged on the property in July, and my partner and I have been comfortably moved in since. The Hyde New Homes team were so helpful and supportive, I didn’t have any issues. I really liked how the block had a designated salesperson. This was reassuring as they made a conscious effort to get to know everyone and their situations, it was excellent customer service.”

Advantages of buying a new build for first-time buyers

Most Shared Ownership developments are new build, which saves many first-time buyers the trouble of budgeting for new appliances. Ellie explains, “I love that I purchased a new build, there are limited maintenance costs, it means that I get to work on a blank canvas and really put my mark on the property. I haven’t actually needed to buy much as when I moved in all of the white good appliances were fitted, including the bathroom. This has saved me a lot of time and also means that I can save my money rather than spend more.”

For further information on other Hyde New Homes developments, visit the homepage or contact the sales team on 0345 606 1221.

Hyde New Homes wins Best Customer Care award at National Housing Awards

We are delighted to announce that we have won the coveted Best Customer Care category at the acclaimed National Housing Awards ceremony on 5 September.

Hyde New Homes was also highly commended in the Best Marketing Mixed Tenure and Best Marketing Shared Ownership categories.

The judges said that our customer care entry demonstrated a real emphasis on the customer journey. “With a consistent approach from the start to the end of the customer journey, and a cross team approach to learning and improving, Hyde New Homes has a really impressive offer to customers. This excellent practical customer focussed approach builds solid landlord owner relationships. Small but important touches make a real difference. With excellent customer satisfaction scores they are undoubtedly doing something right.”

The two-year journey to achieving this award was no easy feat; demanding the setting-up of a Customer Service Panel to push for continuous improvement, a dedicated Product Quality Team to provide onsite presence from a customer perspective, Project Team Working to improve communications and the expertise of the Sales & Marketing team.

David Gannicott, Business Development Director at the Hyde Group said: “We are absolutely thrilled to be recognised at these fantastic awards. Our teams work so well together and it’s thanks to this partnership together with truly passionate, hardworking and dedicated people who have made this possible.” 

For best marketing shared ownership at two fifty one, the judges loved that it was linked so positively to shared ownership week to build sales and the national brand of shared ownership

The judges for the Best Marketing Mixed Tenure for Wing at Camberwell loved the overall concept and really liked the community involvement. They thought it was wonderful to see customers at the heart of marketing and pricing strategies. They commented that the campaign had a modern twist that added real brand value and supported buyer aspirations.

Hyde New Homes achieves Customer Satisfaction Award

We are thrilled to announce that Hyde New Homes has been awarded a Gold Award for customer satisfaction by independent research organisation In-house.

What is the Gold award?

In-house uses benchmarking to compare levels of customer satisfaction of house builders and housing associations, giving us the ability to measure our performance with the rest of the sector and ensure we remain customer-focused.

How was it won?

A key aspect of Hyde New Homes’ drive for customer service excellence is keeping buyers up-to-date throughout the construction of their new home, explained Hyde New Homes Sales and Marketing Director Debbie Small.

“This starts with quarterly updates from our Product Quality team, with monthly reports as homes near completion. We also offer one-to-one demonstrations and contact buyers during their first eight weeks in their new home to make sure they are satisfied with everything.

“We are thrilled to have been recognised for our commitment to delivering excellent customer service to our new home owners. We are proud that so many of our customers would recommend us.”

1. Is it more difficult to obtain a mortgage via Shared ownership?

Some people believe that it is more difficult to obtain a shared ownership mortgage in comparison to an ‘ordinary’ mortgage. There are now an abundance of lenders willing to lend on shared ownership properties with new lenders continuing to enter the market. You can secure a mortgage via a broker or approach a high street lender, the process should be no more difficult than a 100% mortgage and you only having to raise as little as a 5% deposit on the share you are purchasing.


2. Is shared ownership a more expensive way to buy a home and or cheaper than renting?

Monthly payments for shared ownership in many instances are less than privately renting and purchasing a home outright. Buying a home does cost however so does renting a home. With shared ownership you have the benefit of owning a stake in your home. It is generally a cheaper option to purchase a shared ownership home when comparing against the costs of privately renting and purchasing outright. However it will depend on the location you are purchasing in and below is an example of this is;

To purchase a 30% share of a 1 bed Hyde New Homes apartment in SE15 (Woods Road SE15) is £1,115per month this includes mortgage, rent and service charge payments and is based on a 10% deposit. To privately rent a new build 1 bed apartment (Evans Cook Close SE15 Rightmove 14.7.17) within a half a mile of the  SE15 shared ownership development the monthly rent is £1200.  In the majority of cases shared ownership also works out less them purchasing 100% of the home so a win-win all round and a great way to get onto the property ladder.


3. Does Shared Ownership mean I have to share my home with someone?

The ownership of the home is shared with the Housing Association unless of course you wish to share your home with a family member or friend. You own a share in your home  and as your circumstances allow and if you should wish to do so you can purchase further shares in your home and eventually own 100% of your home.


4. I would never be able to raise a deposit

With Shared ownership you only need to raise as little as a 5% deposit on the share that you are purchasing. For example if the full market value of an SE15 shared ownership property is £390,000 (Woods Road 1 bed example) and you purchase a 30% share then the deposit required would be £5,850. Allowing you a great opportunity to get a step onto the property ladder.  In comparison purchasing on the open market the 5% deposit requirement would be £19,500. Solicitor fees would be payable in addition to your deposit.


5. Are you stuck with a home that you can never sell?

For some customers shared ownership is a stepping stone towards 100% ownership and for others as circumstances alter they may wish to sell on their home. You can sell your home at any moment in time you will need to contact your housing provider and they will then advertise your share to others wishing to get a step onto the property ladder. The property will be sold at the current market value. If you own 100% of your home then you can sell your property privately.


6. Do you have to live or work in the Borough that you wish to live in?

For some schemes  priority maybe given to those with a connection to that Borough however you can apply for Shared Ownership in any Borough and you can find details of available homes at www.hydnewhomes.co.uk

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